The Municipality of San Juan, Batangas is a first-class municipality in the 4th District of Batangas Province. It was founded on December 12, 1848 and composed of 42 barangays. According to the Philippine Statistics Authority, the municipality has a land area of 237.40 square kilometers or about 8.6% of the total land area of Batangas. It possesses a wealth potential that has not been fully developed. It is endowed with natural resources, scenic white sand beaches fronting Sigayan Bay and black sand beaches fronting Tayabas Bay, and presence of cultural ancestral/heritage buildings and houses that makes it one of the major tourists destinations in Batangas. Tourism has been an economic driver for the municipality contributing 1.2% of the Municipal Annual Income in 2018. A large percentage of the local population depends upon the industry for employment, income or jobs given its economic forward and backward linkages and its multiplier effects.

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Travel Guidelines

Registered Help Guides 2022

How to get here

via Bus from Manila v.v | 138km
via Bus from Batangas City | 61km
via Bus from Lucena City | 46km
via Jeep/Van from Lipa City | 45km


Sun and Beach Tourism Zone

Also known as Coastal Tourism and Recreation Zone, are the beach areas and fishing areas for swimming, sunbathing, recreational boating, water sports, snorkeling, diving, cruises, etc. The zone comprises Barangays Laiya Ibabao, Laiya Aplaya, Imelda, Barualte and Hugom; and black sand beaches with therapeutic benefits in Barangays Pinagbayanan, Ticalan, Putingbuhangin, Abung, Calubcub I and Calubcub II.

List of Operating Accommodation Establishments / Resorts / Recreational Sites

Agri-Ecotourism / Nature Tourism Zone

These are the areas with scenic views, mangroves or areas for observing wildlife, areas for camping, climbing, trekking, diving and spelunking, etc. The zone comprises Barangays Pinagbayanan, Catmon, Poctol, Imelda, Laiya Ibabao, Bulsa, Hugom; and part of Barnagays Janao-Janao, Libato, Sapangan, Pulangbato and Quipot.

San Juan Nepomuceno Church

San Juan Nepomuceno Parish is one of the relics of our colonial heritage. Tracing its origin back to more than one and a half centuries ago, the church is a historical landmark.

Cultural Heritage Tourism Zone

These are the areas that will allow the tourist to experience the places, artifacts and activities that authentically represent the stories of the people living in the area past or present and include cultural landscapes, historic sites, cultural sites, heritage and ancestral houses, museums, etc. The zone comprises the Poblacion, and Barangay Pinagbayanan.



LAMBAYOK Festival held every December 12, celebrates the founding anniversary of the municipality of San Juan and pays homage to the three growing industries in the area: lambanog (coconut wine), palayok (clay pot) and karagatan (ocean) through street dancing, competitions, exhibitions, cookfest and other fun activities.

Products, Culinary & Delicacies

Another evidence to San Juan's rich cultural heritage is its agricultural products like lambanog, palayok, panutsa, tablea, atsara and native products, among other, which in turn contribute jobs to its locals. You can also try to taste some of the delicacies that San Juan offers like bulalo, suman, kalamay and goto.