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The Municipality of San Juan, Batangas, is a first-class municipality in the 4th District of Batangas Province. It was founded on December 12, 1848, and composed of 42 barangays. According to the Philippine Statistics Authority, the municipality has a land area of 237.40 square kilometers, or about 8.6% of the total land area of Batangas. It possesses a wealth potential that has yet to be developed. It has natural resources, scenic white sand beaches fronting Sigayan Bay and black sand beaches fronting Tayabas Bay, and cultural ancestral/heritage buildings and houses, making it a significant tourist destination in Batangas. Tourism has been an economic driver for the municipality, contributing 1.2% of the Municipal Annual Income in 2018. A large percentage of the local population depends upon the industry for employment, income, or jobs, given its economic forward and backward linkages and multiplier effects.

The Municipal Tourism Office Logo

promotional video.mp4

Travel Guidelines

Registered Help Guides 

Tourist Arrival Record


How to get here from Manila

via Private Car

Go to EDSA (Southbound). Exit to SLEX then to CALABARZON/STAR Expressway. Then exit to Lipa City. Take the Tiaong Lipa Road. Follow the P. Torres Street and turn Right to Garcia – Rosario-San Juan-Candelaria Road. Turn right to Laiya Road beside the Old Municipal Hall.

via Bus

Option 1. Take a bus going to Lipa City, Batangas. Ride a Van to San Juan, Batangas at SM City Lipa Grand Terminal. 

Option 2. Take ALPS Bus bound to San Juan, Batangas.

Local public transportation via jeepney or tricycle is available at the Public Market.


Sun and Beach Tourism Zone

Also known as Coastal Tourism and Recreation Zone are the beach areas and fishing areas for swimming, sunbathing, recreational boating, water sports, snorkeling, diving, cruises, etc. The zone comprises Barangays Laiya Ibabao, Laiya Aplaya, Imelda, Barualte, and Hugom; and black sand beaches with therapeutic benefits in Barangays Pinagbayanan, Ticalan, Putingbuhangin, Abung, Calubcub I and Calubcub II.

List of Accommodation Establishments / Resorts / Recreational Sites

Agri-Ecotourism / Nature Tourism Zone

These are the areas with scenic views, mangroves or areas for observing wildlife, areas for camping, climbing, trekking, diving and spelunking, etc. The zone comprises Barangays Pinagbayanan, Catmon, Poctol, Imelda, Laiya Ibabao, Bulsa, Hugom; and part of Barnagays Janao-Janao, Libato, Sapangan, Pulangbato and Quipot.

Aside from its natural wonders, San Juan, Batangas has a rich cultural heritage reflecting the town’s history, traditions, and customs. The town’s cultural heritage is deeply ingrained in the lives of its people, with many of their practices and beliefs passed down from generation to generation. 

The Municipality of San Juan (previously known as San Juan de Bolboc) is a first-class municipality of Batangas, Philippines. It is located on the eastern coast of Batangas, facing Tayabas Bay. The town has both an agricultural and fishing economy with a particular focus on coconut & pottery production. Originally, San Juan de Bolboc was a barrio of Pueblo of Rosario. The administration was assigned tenientes or deputies’ rulers of the village with 17 barrios that paid tributes to the Spanish government starting in 1837, that record indicates. It developed its status, was soon recognized as a separate municipality in 1843, and officially became independent in 1848.   

San Juan is a melting pot of different cultures and traditions. One of the most important cultural landmarks in San Juan Batangas is the Pinagbayanan Ruins. This site is once the fatherland of San Juan. In 1843, previously called San Juan de Bocboc, whose ruins are still present today, the church named after the town’s patron saint, Saint John Nepomucene, with the municipal hall was constructed on this site. 

Agriculture is essential to San Juan’s heritage since it is known for its coconut and pottery production. In honor of this tradition, San Juan celebrates the vibrant Lambayok Festival. The deeply rooted cultural heritage celebrates creativity, ingenuity, and the hard work of the people of San Juan, Batangas. Lambayok is the acronym for Lambanog (Coconut Wine), Palayok (Clay Pot), and Karagatan (Sea) – the three (3) significant products that contributed much to the economic growth of San Juan. This annual celebration coincides with the foundation day of San Juan, Batangas, held every December 12. This festival is celebrated with lively street dancing, colorful parades, and exciting festivities. Another important event in the municipality is the cultural and religious celebration of the Feast of San Juan Nepomuceno in honor town’s patron saint. The celebration’s highlight involves a procession of decorated boats that carries the saint’s image around the town’s coastline. This annual event takes place every May 16, one of the most anticipated festivals in the municipality. 

San Juan also has a rich culinary heritage that features some of the town’s most famous dishes, such as Goto, Lomi, Kakanin (Sticky Rice Cakes), and Adobo. These dishes are a testament to the town’s culinary traditions and a symbol of San Juan’s creativity and resourcefulness in using local ingredients. These full of rich cultural and religious traditions and landmarks are integral to San Juan’s identity and heritage. With careful preservation and promotion, the town continues to thrive while staying true to its roots and heritage and can continue to celebrate its cultural identity for generations to come. Overall, the Municipality of San Juan in Batangas is a perfect destination for travelers who want to experience the best of both worlds – stunning natural scenery and rich cultural heritage. 

San Juan Nepomuceno Parish Church

San Juan Nepomuceno Parish is one of the relics of our colonial heritage. Tracing its origin back to more than one and a half centuries ago, the church is a historical landmark.



LAMBAYOK Festival held every December 12, celebrates the founding anniversary of the municipality of San Juan and pays homage to the three growing industries in the area: lambanog (coconut wine), palayok (clay pot) and karagatan (ocean) through street dancing, competitions, exhibitions, cookfest and other fun activities. 

Products, Culinary & Delicacies

Another evidence to San Juan's rich cultural heritage is its agricultural products like lambanog, palayok, panutsa, tablea, atsara and native products, among other, which in turn contribute jobs to its locals. You can also try to taste some of the delicacies that San Juan offers like bulalo, suman, kalamay and goto.

Where to eat in San Juan, Batangas

Sitio 6, Brgy. Mabalanoy, San Juan, Batangas

0915 785 9479 

Brgy. Mabalanoy, San juan, Batangas

0920 260 6157

Riverside, Brgy. Poblacion, San Juan - Laiya Rd, San Juan, Batangas

0935 268 0720 

Kalayaan Street, Brgy. Poblacion, San Juan - Laiya Rd, San Juan, Batangas

11:00AM - 8:00PM

0995 140 2054  

San Juan - Laiya Road, Brgy. Buhay na Sapa, San Juan, Batangas

11:00AM - 7:00PM except Mondays

0969 324 1209

Brgy. Calicanto, San Juan, Batangas

11:00AM - 8:00PM

09984882758 | 09956694535 

9 Corner Gen. Luna and Rizal Street, San Juan, Batangas

8:00AM - 6:00PM except Mondays and Tuesdays

0995 412 1355

122 Brgy. Calicanto, San Juan, Batangas

10:00AM - 8:30PM except Mondays

0966 537 5837

Marasigan St, Brgy. Poblacion, San Juan, Batangas

11:00AM - 9:00PM

0929 855 0564

Brgy. Maraykit, San Juan, Batangas

7:00AM - 5:00PM

0921 316 6009

13 Dandan St, Brgy. Poblacion, San Juan, Batangas

5:30AM - 6:00PM

0915 280 0112

Brgy. Hugom, San Juan, Batangas

6:00AM - 8:00PM

0920 602 9121