Mission & Vision


To uplift the quality of the people by ensuring sustainable growth and development through people empowerment, optimum utilization of resources, delivery of basic social service, upholding public safety and promotion of economic activities that are supportive to the development of eco-tourism, agricultural enterprise and industry sector of the municipality


SAN JUAN, BATANGAS is a premier eco-tourism destination in the country and agro-industrial center in CALABARZON, anchored on a highly competitive economy with investor-friendly, resilient, safe and sustainable environment, inspired by God-fearing, empowered and gender-responsive citizenry under a dynamic and participative leadership