Mission & Vision

MISSION

To uplift the quality of life of the people by ensuring sustainable growth and development through people empowerment, optimum utilization of resources, delivery of basic social services, upholding public safety and promotion of economic activities that are supportive of the development of eco-tourism, agricultural enterprise and industry sector of the municipality.

VISION

San Juan, Batangas is a premier eco-tourism destination and agricultural hub in the country and agro-industrial center in CALABARZON anchored on a highly competitive economy, investor-friendly, resilient, safe and sustainable environment, inspired by God-fearing, empowered and gender-responsive citizenry under a dynamic and participative leadership.